Social Media Marketing for Small Business
DescriptionJessica Maarek, Founder and Owner of Red Root Marketing, will discuss how to:
• Optimize your platforms – is your mission clear?
• Create compelling content – how, what and when
• Engage your community-create your Community Map ®
Jessica founded Red Root Marketing 8 years ago in response to a need she observed in the local business communities of northern New Jersey. Small business owners needed help connecting to their customers, prospects and communities to expand their brand awareness and to get support. Jessica was able to develop a social media marketing approach, rooted deeply in creating community connections, that allowed her to bring awareness to these local businesses in an efficient and effective manner through grassroots and hyperlocal techniques.