Advertising & Marketing is the Industry we are focusing on this month!
Join a panel of members from the Fort Lee Regional Chamber currently doing business in this industry, for an in-depth discussion of the challenges and opportunities created by Covid and what these businesses are doing to move forward successfully. The conversation each month will will cover these issues:
The news has been filled with stories of adverse business conditions. We will delve a little deeper into the specific challenges faced by this industry.
Adaptation has always been a cornerstone of business success, but in 2020 we were told we must “pivot” in order to survive. We’ll discuss what course corrections, changes and new offerings were made in order to keep businesses going and, perhaps, even growing.
We’ll identify the sources and resources relied on for information, assistance and guidance during the pandemic. We’ll continue this conversation by identifying what else could have been done to help each industry.
Hindsight is now literally 2020. We’ll examine any actions that businesses regret having not taken earlier during the pandemic.
We’ll also look how marketing and other business strategies for 2021 are working out. Will changes need to be made in the second half of this year?
We look forward to an event in which attendees come away with a clearer picture of where we’ve been, where we’re going and how we will get there – together, successfully and profitably.